Privacy policy
Last updated: April 14, 2026
South Vintage by Finizio Mario ("we", "our", "our company") operates this store and website to provide customers with an optimal shopping experience (the "Services"). We respect your privacy and are committed to protecting your personal data in compliance with the EU GDPR, Italian Legislative Decree 196/2003, and other applicable global privacy regulations.
Table of Contents
1. Who We Are
2. Personal Data We Collect
3. Purposes of Processing
4. Legal Basis for Processing
5. Data Sources and Collection Methods
6. Data Communication and Disclosure
7. Special Relationship with Shopify
8. Data Retention and Security
9. Non-EU Data Transfers
10. Data Subject Rights
11. Targeted Advertising, Profiling, and "Do Not Track" Signals
12. Protection of Minors
13. Changes to this Privacy Policy
14. Contact Us
1. Who We Are
• Legal Business Name: Finizio Mario
• Registered Address: Via Foria 167, 80137, Naples, NA, Italy
• Contact Email: info@southvintage.com
• Certified Email (PEC): southvintage@pec.it
• Data Controller: Mario Finizio
• VAT Number: 10631171211
2. Personal Data We Collect
We collect and process the following categories of data:
• Identifiers and Contact Information: First name, last name, billing and shipping address, phone number, email address.
• Financial Data: Payment card numbers (processed via secure payment gateways), transaction details, and payment confirmations.
• Account Data: Username, encrypted password, preferences, and settings.
• Transaction Data: Viewed items, items added to the cart or wishlist, returns, exchanges, and cancellations.
• Device and Usage Data: IP address, browser type, network connection, unique identifiers, and information on how you interact with our Services.
3. Purposes of Processing
Your data is processed for the following purposes:
• Service Fulfillment: Managing and fulfilling orders, processing payments, arranging shipments, and handling returns.
• Customer Communications: Providing customer support, resolving disputes, and sending account-related notifications.
• Marketing and Advertising: Sending promotional offers (subject to your prior consent) and displaying personalized ads based on your activity.
• Security and Fraud Prevention: Authenticating accounts and safeguarding the integrity of our store.
• Legal Obligations: Complying with tax and accounting requirements and responding to lawful legal requests.
4. Legal Basis for Processing
Data processing is grounded on the following legal bases:
• Performance of a contract: To fulfill and process your orders.
• Consent: For marketing communications and advanced profiling.
• Legal obligation: For the statutory retention of invoices and accounting records.
• Legitimate interest: To improve our services, maintain security, and prevent fraud.
5. Data Sources and Collection Methods
• Directly from you: When you create an account or make a purchase.
• Automatically: Through cookies, tracking pixels, and similar technologies while you browse.
• From Third Parties: From service providers (e.g., Shopify), marketing partners, or social media networks.
6. Data Communication and Disclosure
We may share your data with the following categories of recipients:
• Logistics and Service Providers: Data necessary for delivery (name, address, phone number, email) is provided to logistics service providers, shipping aggregators, rate comparison brokers, express couriers, and pick-up point/locker network operators.
◦ Platforms and Software: Shopify Shipping, Packlink, Sendcloud, ShippyPro, Qapla', ShipStation, Ebay Spedizioni.
◦ Couriers and Carriers: DHL, UPS, FedEx, TNT, Aramex, Poste Italiane, SDA, BRT (Bartolini), GLS, Nexive, InPost, Vinted Go, Amazon Shipping, Fermo!Point, Hermes/Evri, Chronopost, Mondorelays, and other domestic and international postal operators.
• Internal Management Systems: Data is processed through warehouse management software, automation tools, and invoicing systems to fulfill orders and meet statutory accounting and tax obligations.
• Payment Gateways and Services: For secure transaction processing, financial data is processed exclusively by our authorized payment partners (Stripe, PayPal, Klarna, Shopify Payments).
• Marketing and Analytics Partners: For remarketing and website optimization purposes, data may be shared with external platforms (Google Ads, Meta/Facebook, Pinterest, etc.) subject to your prior consent via our cookie banner.
• Authorities and Legitimate Third Parties: Where required by statutory regulations, official audits, or to protect the legal rights and safety of South Vintage and its users.
7. Special Relationship with Shopify
Our Services are powered by Shopify Inc. Shopify collects and processes your data on our behalf as a data processor, but also acts as an independent data controller for certain advanced personalization, analytics, and security features. Data is transferred to and stored on Shopify servers globally. For full details, please refer to the Shopify Privacy Policy.
8. Data Retention and Security
• Security: We implement robust encryption protocols and strict access restrictions; however, please remember that no method of transmission over the internet is 100% secure. We strongly advise you not to share your account credentials.
• Retention Periods:
◦ Tax and accounting data: 10 years (statutory requirement under Italian law).
◦ Marketing data: Until consent is withdrawn.
◦ Profiling data: Up to a maximum of 5 years (unless consent is withdrawn earlier).
9. Non-EU Data Transfers
Your personal data may be transferred outside the European Economic Area (EEA), such as to Canada or the United States. In such instances, we rely on the European Commission’s Standard Contractual Clauses (SCCs) or other recognized adequate safeguards to ensure your data remains protected.
10. Data Subject Rights
You have the right to request:
• Access, rectification, or erasure of your personal data.
• Data portability (to obtain a structured, machine-readable copy of your data).
• Restriction of or objection to the processing of your data.
• Withdrawal of consent at any time (without affecting the lawfulness of processing carried out prior to withdrawal). To exercise your rights, contact us at: info@southvintage.com or southvintage@pec.it.
11. Targeted Advertising, Profiling, and "Do Not Track" Signals
We use tools such as the Meta/Facebook Pixel and Google Analytics. You can opt out of targeted advertising via our cookie consent banner. Furthermore, we recognize the Global Privacy Control (GPC) signal: if transmitted by your browser, we will interpret it as an automatic opt-out request for advertising tracking on that device.
12. Protection of Minors
Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal data from minors. If we become aware that we have collected such data, we will take immediate steps to delete it permanently.
13. Changes to this Privacy Policy
We reserve the right to amend or update this Privacy Policy at any time. Any changes will be indicated by updating the date at the top of this document and, where significant, notified to you via email.
14. Contact Us
For any questions, requests, or complaints regarding this policy:
• Email: info@southvintage.com
• Certified Email (PEC): southvintage@pec.it
• Postal Mail: Via Foria 167, 80137, Naples, NA, Italy